Media Manager

Media Manager

A media manager is the individual in an organization trusted with monitoring, contributing to, filtering, measuring and otherwise guiding the media presence of a brand, product, individual or corporation.

Expect from me

According to me a successful Media Manager, follows these four simple rules

. Where, when & whom to target

. Maximum reach in minimum budget

. Effective exposure with available resources

. Knowledge and selection of accurate media

The above rules are drawn from experience of handling various media activities and intensive interaction with Media Marketing personnel. Its has been more than 10 years of personal contacts with core marketing teams of TV Channels, FM Radio, Cineplex & Multiplex Theaters, Digital Media, other electronic media and various Print Media including Hoardings.

Major responsibilities

Major responsibilities of Media Manager and his team include:

. Determine the best media outlet mix for promotional strategies.

. Design and implement concepts to create impact.

. Building effective promotional strategies'.

. Negotiations to benefits mutual interests.

. Monitoring online and offline ad campaigns.

. Regular analysis of advertising campaign impact.

. Explore various media types, from online & offline advertising platforms.

. Explore various media types, from online & offline advertising platforms.

. Increase the public’s interest in products/services through thoughtful media campaigns and ensure advertising costs are within budget.

With me around
you can expect to